The first runner-up to film themself savoring a hot dog with at least one HEINZ condiment and direct message it to the Instagram will win. Immediately following The Hot Dog Eating Contest, HEINZ will give losing finalists a chance at redemption – by simply enjoying a hot dog properly – dressed in HEINZ condiments.
I am done with Hot Dog Eating Contests, and I encourage contestants and fans everywhere to see the light – hot dogs aren’t hot dogs without condiments.” “I recognize now that I was woefully misguided, and I want to make it right by joining the movement. “After participating in this contest for many years, I can attest to the mistreatment of hot dogs first-hand and admit to doing it myself,” says Takeru Kobayashi, six-time Hot Dog-Eating Contest Champion. Now HEINZ, the irrational arbiter of hot dogs, is taking a stand against the horror in partnership with grassroots organizer, Francis Weiner and Kobayashi.
They dunk the buns in water and swallow dozens of hot dogs whole – all without condiments and the joy they bring. While 94% of fans prefer their hot dogs covered in craveworthy condiments¹, every year, contestants continue to mistreat hundreds of franks. The first losing finalist who eats a hot dog the right way – with love, admiration, and of course, HEINZ condiments – will win $10,000, matching the Hot Dog Eating Contest’s prize money. Just minutes after the world’s most famous Hot Dog Eating Contest, the brand and six-time Hot Dog-Eating Contest Champion, Takeru Kobayashi, will rally for justice by giving runners-up a chance at redemption.
PITTSBURGH & CHICAGO-( BUSINESS WIRE)-This summer, HEINZ is launching the ‘Hot Dogs Are Not a Contest’ movement to end the mistreatment of hot dogs – depriving them of necessary condiments – once and for all.
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